Bio

“A Camera is the ultimate magician. It has the power to make a celebrity out of a common man!”
That’s Pravin Pol’s philosophy! An artist by heart, Pravin had the strength to pursue his passion and make it his profession. He pursued the BFA degree at the Sir J. J. Institute of Applied Art and stepped into the field of advertising.

Beginning his career as a creative with several advertising agencies in India and abroad helped Pravin develop vital skills and a deep understanding of the concepts of design, layout, pre and post-production and allowed him to create a strong foundation for setting up his own venture. Having mastered the ability to play with light, shade and reflection to bring out the true potential of an image, he has created many a masterpiece for several leading advertising campaigns in the print media.

A self-confessed foodie, Pravin admits that though he specializes in Conceptual Photography, Food Photography is close to his heart. According to him, “For the camera, food is like every other product or subject. But a food photograph is truly great only when the other two aspects of that subject – aroma and taste – can be felt through it. That makes a delicious picture and proves a photographer’s worth!”

Pravin has been featured by the "Asian Photography" magazine and his work features in several cookbooks written by leading chefs..

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